No business runs without challenges.

And certainly an online business offers even more than its share of challenges – both internal and external. That’s why we encourage you to relate to your online business as a form of spiritual therapy.

The internal challenges — everything that rattles and challenges who you’ve been and how you experience yourself. Because, even if you’re fairly savvy in the game called “business”, due to the volatile nature of doing business online there can be even more radical * leaps to success, *wake-up calls, and * major melt-downs — just to name a few of the rattling that can leave you sleepless and rattling.

The external challenges — everything coming at you from the outer world like all that Internet technology to master and manage. And there’s all those affiliates and joint venture partners who let you down, don’t send out for you, or maybe even refuse to pay you affiliate commissions that are due for your good efforts on their behalf.

And as a Heart-based, Soft Sell Marketer, you’ve no doubt avoided developing that thick skin that’s allowed the Hard Sell folks to coerce and connive, creating rotten deals that still leave their conscience intact while they deposit the big money in their off-shore banks. But instead, if anything, you’re think skinned, maybe you’ve been told over and over that “You’re too sensitive.”

Well, you’re NOT too sensitive. You are a wonderfully feeling-filled human who knows you are connected to all of life, and you ARE sensitive to what happens to your customers and to yourself. That’s why it’s extremely powerful to understand your online business as a kind of spiritual therapy. Because that helps you be respectful of every disorienting experience you have.

Then each one is a blessing for your spiritual growth and awakening. And that way you build your business while you grow your Self.