The Heart of Marketing and The Ethan Award

May 28th, 2010

As you may know, our latest book - The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James 2009) has been nominated for The Ethan Award.

THANK YOU if you’ve already voted for our book (and we hope you also left a comment!)

This - below - is from the Ethan Award website - so you can see that this is a very prestigious award - and we intend that The Heart of Marketing WIN it!

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Ethan means strong and optimistic, solid and enduring, or permanent. An Entrepreneur is, in its most general sense, a person who creates or starts a new project, opportunity, or venture and assumes the risk for it.

R.S. Owens, the same company that makes the Oscar®, Emmy, Clio and Stevie™ Awards, has designed the Ethan Award™, the trophy of The Entrepreneurial Author™.

The Ethan Award™ is approximately 14½ inches tall, and is hand-cast and finished in 24-karat gold with a Black Nickel Base.

The achievement star held aloft by Ethan represents the accomplished ace – someone who is dazzlingly skilled in the action of accomplishing something great.

The 2010 Ethan Awards gala will take place on October 28, 2010 in Las Vegas.

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As you may know, we live in Las Vegas - so we are already here and ready to make our Thank You speech! And what FUN to get our version of the Academy Award!

If you haven’t already voted, please do - we need your Vote!

Please go to:

http://ethanaward.com

Scroll down so you can click on our names and you’ll be taken to our book’s Voting Page -

In the upper right you’ll see the little Gold “Vote” Box — just Click on “Vote” and your vote will automatically be counted.

Thank you in advance!

AND thank you for asking anyone you know who would be willing to vote for us as well!

The competition at the top is going to be energetic and determined for several of the authors - SO all the help you can provide is Hugely Appreciated - because this means a great deal for us AND for our book - The Heart of Marketing!

And it means a great deal to us for our mission to move Internet marketing out of the Wild West and into the 21st century where your marketing epitomizes Soft Sell, heart-based Marketing!

While this is a spiritual challenge in our culture - in the worldwide culture of commerce - it is one that must rise to the top of our priorities to help advance the life we all share.

Because It IS All in the Connection,
Judith & Jim

Because It IS All in the Connection,

Doing Business Online and Your Heart-based Marketing Message

May 14th, 2010

Sometimes doing business online can feel like it’s all about hard sell profiteering. At least that’s how the hard sell big-profit guys often come across.

That’s why it’s so important to remember that the majority of people who search Google to find what they need are neither hard sell minded nor are they susceptible to a hard sell message. Instead, they are non-marketers looking for a heart-based marketing message that speaks directly to their needs, their desire for a better life. And, whether they are having a spiritual challenge, a health problem, or they’re looking for a new approach to living a fabulous life — they want to connect with someone they can trust understands them.

And that’s you — when you’re marketing message comes from your heart – right from the start.

And that’s how you come across when you promote and market your soul-based work with sincere concern for people’s lives, for the connection we all share, for the planet we inhabit that needs our protection.

So don’t be shy about expressing your heart-based marketing message whenever you can. Those people who resonate with the hard sell jargon and fluff and fury - they are not your customers. Period. Don’t worry about them.

The people you resonate with are the same people who will resonate with you when you trust your value, relax into your value, and expand on how you get your marketing message across.

Those are just 3 ways that Soft Sell Marketing provides a solid spiritual and personal base for your sincere and natural marketing. You’ll also grow your sales and grow your business as you grow yourself — when you stand behind and develop your heart-based marketing message!

To get the solid technical and strategic marketing help you need to get your heart-based marketing message across to the largest audience possible, be sure to visit
http://www.bridgingheartandmarketing3.com/invitation

Your Online Business As Spiritual Therapy

May 7th, 2010

No business runs without challenges.

And certainly an online business offers even more than its share of challenges – both internal and external. That’s why we encourage you to relate to your online business as a form of spiritual therapy.

The internal challenges — everything that rattles and challenges who you’ve been and how you experience yourself. Because, even if you’re fairly savvy in the game called “business”, due to the volatile nature of doing business online there can be even more radical * leaps to success, *wake-up calls, and * major melt-downs — just to name a few of the rattling that can leave you sleepless and rattling.

The external challenges — everything coming at you from the outer world like all that Internet technology to master and manage. And there’s all those affiliates and joint venture partners who let you down, don’t send out for you, or maybe even refuse to pay you affiliate commissions that are due for your good efforts on their behalf.

And as a Heart-based, Soft Sell Marketer, you’ve no doubt avoided developing that thick skin that’s allowed the Hard Sell folks to coerce and connive, creating rotten deals that still leave their conscience intact while they deposit the big money in their off-shore banks. But instead, if anything, you’re think skinned, maybe you’ve been told over and over that “You’re too sensitive.”

Well, you’re NOT too sensitive. You are a wonderfully feeling-filled human who knows you are connected to all of life, and you ARE sensitive to what happens to your customers and to yourself. That’s why it’s extremely powerful to understand your online business as a kind of spiritual therapy. Because that helps you be respectful of every disorienting experience you have.

Then each one is a blessing for your spiritual growth and awakening. And that way you build your business while you grow your Self.

Once Upon A Time….

April 16th, 2009

Once upon a time, in a secret region of the unseen an eentsy beensty guy known as “Sperm” met up with a tiny gal named “Egg.” Their joining, the style of which dates back eons ago, was the beginning of what became a one-time-only creation.

You.

While “Sperms” and “Eggs” have been doing their “thing” for nearly forever . . . the magic and mystery of it all unfolds with each
specific new life.

Like You.

Because you were created in the very same way every other human has been doesn’t mean that you are just like everyone else.

Not hardly.

In fact, in all of time . . . estimating that our solar system came into existence about 5 billion years ago and will go out of existence in another 5 billion years . . . there has never been and there never will be another you.

You are the only You in all time.

That is a scientific fact.

And a spiritual wonder.

That’s why You Are A Miracle!

To celebrate that fact, and remind yourself -

Get a very special Screen Saver when you visit

http://www.youareamiracle.net

When Success Is A Spiritual Teacher

January 24th, 2009

Most people are writing about success and The Law of Attraction, success and The Secret, success and more and more positive thinking.

But the deepest core of sincere and substantial success is that it is your Spiritual Teacher, causing you to face into unconscious caverns of resistance and forbiddance before you can truly move into your new identity, your new lifestyle of serious success.

This applies whether you want more success in your love life, business and career, wealth, health, parenting - you name it.

Why?

Read the rest of this entry »