Book Writing Made Easy Joins Heart Marketing

July 28th, 2010

If only we’d known early on how book writing made easy can join with heart marketing to create a joyful experience of both self-expression and selling and marketing.

But no… instead…The other day we found the first document we wrote together (an advice doc about relationship problems that we advertised in the National Enquirer in 1987…shhhhh)

Fortunately we sold only one of them and promptly put ourselves out of that ‘Mail-order” business idea -

AND thank goodness! The writing was horrible! Truly a mish-mash with no organization, no focus - quite a mess!

Now we later went on to become the authors of 5 best-sellers - 4 books about romantic relationships and our latest - The Heart of Marketing - Love Your Customers and They Will Love You Back (Morgan James)

BUT - oh what we would have given for someone with the right expertise to guide us through the book writing process to make it easier and faster. And if only there had been someone who could have guided us through the process of discovering the soul-felt service of heart marketing our books -

But there was no one…

Now we know that the real fact is, writing a book is easy when you have a step-by-step roadmap to guide you from start to publish - and beyond - and The Story Lady Ronda Del Boccio’s program helps you plan for your larger future with your book - even before you start writing.

In fact, here’s the link for her special program where you even get personal time with her to get her input on your book project!

The Instant VIP

And while your call with Ronda will be live, her program can be used at any time.

More Applause for The Heart of Marketing

July 18th, 2010

We’re both proud and delighted to let you know about a couple of Google Alerts we received recently which let us know that our bestselling book - The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James 2009) – is showing up with praise and recognition in other people’s blogs.

The two examples below are from blogs written by people we do not know. AND we want to stress that we don’t have a professional (or even amateur) publicist creating stories and “feeding” them to these blog hosts.

This kind of heart marketing material is spontaneous and the result of the writers’ response to our book — however they found out about it on their own.

Michelle Blakeley named The Heart of Marketing to her Top 31 Best Books for the Solopreneur and Small Business Owner. She said:

—>>> The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, Ph.D., and Jim Sniechowski, Ph.D. - It is the solopreneur’s guide to heart-based, client-oriented, soft-sell marketing.

And in Writer’s Weekly
Alice J. Wisler wrote in her article “Selling Books Like a Client Advisor”

—>>> In their book, The Heart of Marketing: Love Your Customers and They Will Love You Back, authors Judith Shervin and Jim Sniechowski are more interested in creating a relationship than closing a sale. They use the soft-sale approach to marketing products and services as opposed to the bottom-line driven method. Much recognition has been given to them as they lead others in this heart-inspired style of doing business.

(note Sherven is spelled with an e, not an “i” — but Alice is more than forgiven!)

To get your copy of The Heart of Marketing (and copies for friends - and even thinking ahead to the holidays that are only 5 months awa) — we suggest you get the discount at Amazon (and we’ve kept our launch bonuses up to thank and support you when you do)

You can either click on the book cover on the right or go to:

http://www.TheHeartOfMarketing.com

The Heart of Marketing and The Ethan Award

May 28th, 2010

As you may know, our latest book - The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James 2009) has been nominated for The Ethan Award.

THANK YOU if you’ve already voted for our book (and we hope you also left a comment!)

This - below - is from the Ethan Award website - so you can see that this is a very prestigious award - and we intend that The Heart of Marketing WIN it!

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Ethan means strong and optimistic, solid and enduring, or permanent. An Entrepreneur is, in its most general sense, a person who creates or starts a new project, opportunity, or venture and assumes the risk for it.

R.S. Owens, the same company that makes the Oscar®, Emmy, Clio and Stevie™ Awards, has designed the Ethan Award™, the trophy of The Entrepreneurial Author™.

The Ethan Award™ is approximately 14½ inches tall, and is hand-cast and finished in 24-karat gold with a Black Nickel Base.

The achievement star held aloft by Ethan represents the accomplished ace – someone who is dazzlingly skilled in the action of accomplishing something great.

The 2010 Ethan Awards gala will take place on October 28, 2010 in Las Vegas.

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As you may know, we live in Las Vegas - so we are already here and ready to make our Thank You speech! And what FUN to get our version of the Academy Award!

If you haven’t already voted, please do - we need your Vote!

Please go to:

http://ethanaward.com

Scroll down so you can click on our names and you’ll be taken to our book’s Voting Page -

In the upper right you’ll see the little Gold “Vote” Box — just Click on “Vote” and your vote will automatically be counted.

Thank you in advance!

AND thank you for asking anyone you know who would be willing to vote for us as well!

The competition at the top is going to be energetic and determined for several of the authors - SO all the help you can provide is Hugely Appreciated - because this means a great deal for us AND for our book - The Heart of Marketing!

And it means a great deal to us for our mission to move Internet marketing out of the Wild West and into the 21st century where your marketing epitomizes Soft Sell, heart-based Marketing!

While this is a spiritual challenge in our culture - in the worldwide culture of commerce - it is one that must rise to the top of our priorities to help advance the life we all share.

Because It IS All in the Connection,
Judith & Jim

Because It IS All in the Connection,