Compassionate Internet marketing is one of the spiritual gifts you - as a Soft Sell Internet marketer - bring to the sales platform. It’s your sensitive awareness that daily life is filled with ongoing challenges and emotional pot holes - for everyone that makes you special. That’s what allows you to respond to those people who are searching for what you provide with first - your compassionate heartfelt care and concern - and your marketing message coming second.

And that’s why your customers are so relieved to find you or hear from you – because you understand and embrace them – for the real person they are.

Yet, all too often when you listen to the hard sell marketers it sounds like they are beyond self-doubt, beyond financial concerns, beyond procrastination, and certainly beyond anything you might be scrambling to deal with in your own business. And it sounds like they wouldn’t even be able to relate to the issues your customers are scrambling to deal with in their lives.

So - what happens in their marketing messages?

All too often they make their program or product sound like it’s the perfect “Prince Charming” to the rescue for anyone and everyone’s problems – no matter what the real person they’re addressing is actually looking for.

AND . . .there is no compassion in their message, no compassion for the very real life challenges everyone struggles with every day.

So when you come from the genuine heart of marketing, rather than focused on “gimme me the money”, then you can share your very real humanity as part of the relationship your ideal customer is looking for.

Because who you are, who you truly are — that’s the best gift you can give to your customer - through your compassionate Internet marketing. Because when your potential buyer feels that you are someone who loves the real person, not just the buyer with a wallet, then that person can trust you to help solve their problems.

And if you want more support for your Soft Sell marketing, be sure to get our book by clicking on the book cover to the right!

This entry was posted on Friday, April 9th, 2010 at 6:02 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.