Many leading online marketers come to the web with successful histories in sales, marketing and copywriting. But just like we did, the soft sell community arrives with heartfelt passion to help people turn their lives around. Whether it’s personal relationships, health and fitness, parenting, self-esteem, personal appearance or environment the soft sell marketer is committed to helping, helping, helping in the realm of self-improvement or lifestyle enhancement. So, no surprise, all too often, soft sell marketers feel allergic to marketing and selling.

So, following our success as best selling authors, having appeared as guest experts on over 1500 radio and television shows including Oprah, The View, Canada AM, and The Daily Buzz, we’ve taken on a new challenge – helping what we call the soft sell internet marketing community to embrace the challenges of marketing and selling their products and services.

As Jim says, “People may wonder what the problem is. After all everyone needs to earn a living. But for soft sell folks, their hearts are dedicated to helping. And too often it can feel callous or selfish to overtly pitch what they offer with the intent to get people to buy. That’s why we created our Soft Topic Copywriting Tele-Clinic in which we not only teach and promote heart-centered sales copy, we also delve into the psycho-spiritual side of selling (http://www.softtopiccopywritingsecrets.com).”

“Because,” Judith says, “the super stars in the hard sell, business-to-business community grew up making deals, one way or another. And they just take it all for granted. So they’re not able to address the fear and embarrassment that stifles so many soft sell marketers’ best efforts to bring their products and services to the attention of the very people who need what they’re offering. So that’s where we come in.“

If you feel shy about marketing your services or products, we offer the following soft sell advice:

1) If you have a product or service that fulfills people’s needs, you have a moral obligation to not only bring awareness to what you provide, you must also teach your target customer the value of what you offer.

2) You have an ethical obligation to make sure you are well compensated for your value.

3) You do no one a favor by giving away your best efforts or by hiding them under a cloud of self-doubt.

4) For self-improvement to actually occur, both customer and marketer must be held in high regard within the marketing/selling transaction.

We make a point to expand on these basic tenants of soft sell marketing in our Soft Topic Copywriting course where we teach copywriting techniques that help soft sell marketers Match Their Message to the Heart of Their Market.

On April 26th and again on May 2nd at 9 pm EST we’ll provide a unique opportunity for soft sell marketers to ask us their pressing copywriting and marketing pressing and get real life answers during live 70-minute teleseminars!

To ask us the most burning question you have about soft sell copywriting or marketing and for more information go to http://www.softtopiccopywritingsecrets.com/ask

“Never knew how off-target I was in my sales copy until I took the “Soft Topic Copywriting Secrets Tele-Clinic” with Jim and Judith. I learned more about copywriting for my market in just the first couple of sessions than all those years studying with some of the Internet Gurus.”
MaryJo Wagner, PhD, Marble, Colorado

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