The Feel of Successful Marketing
Excerpted from an email we received from Betty Smith, soon to be 77-year old beginning Internet marketer and member of our Soft Sell Marketers Association. As you’ll see Betty was a whiz at selling earlier in her life . . .
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What you are now calling persuasion - in traditional marketing in the 80’s it was called closing the sale.
I remember my thought before meeting a person and doing a presentation. If the data processing service I was selling would benefit the potential buyer I would present it to them in such a manner they would purchase.
I learned later that so much of how I presented, I was doing with body language and tone and speed of my voice. With my body language I would mirror theirs (non noticeably) and if they spoke slowly or fast I spoke slowly or fast. Basically I was saying I am people just like you are people.
I was a master of the silent close. I would present my presentation then become silent. I felt this was giving them space to think about what I had presented and how it would meet their needs and I didn’t say anymore until they did.
I was the top salesperson, so what I was doing worked. I was selling 3 to 4 out of 5 presentations and I would walk out the door with a list of names to call with their permission to use their name as recommending the product.
Most every day I called people to set up new appointments. I was always acknowledging and feeling good with my self with each of my activities. That I feel is a major key in doing sales well.
However, now with the Internet, marketing in writing is a whole new process. So it takes practice, practice and doing doing doing.
Thank you for the SSMA lessons for the encouragement to just keep in there doing.
I am on lesson six of creating my first tele-seminar, it is coming along!
Love and Light
Betty Smith
To join Betty in Soft Sell Marketers Association just go to:
