A fireside chat with Eric Young of Awaken to Your Greatest Life
On this call you will learn:
- A simple way to define your marketing platform to set yourself apart from the hard sell crowd and attract buyers looking for you
- How the spiritual side of marketing and business can support your growing business throughout the coming years
- That marketing who you are and what you do reinforces your own values and self confidence rather than create painful conflict within you
What’s the first thing that comes to mind when you think about “authority”? Is it a great writer you admire, your boss, your doctor, your parents? Or is it you?
Chances are pretty good that you were NOT first on your list. Why not? After all you are an authority about all kinds of things. You may even occupy an official position of authority like being a manager, a vice-president, a teacher, an author, or a director.
And even if you don’t hold an official position of authority in the business world, what about your Continue reading
What’s your immediate response when you hear the phrase —You Need to Create a Pitch? Most people cringe in one way or another because the word “pitch’ when used in a business context smacks of hard sell. Someone wants to get into your wallet. They say they care about you. They have your best interests at heart. But isn’t it true that when you feel like you’re being pitched you recoil?
Why would you want to perfect a personal pitch when the idea of pitching and being pitched comes with a feeling of sleaze — disreputable, contemptible, imposing and fake? You’re being glad-handed, worked, set up for the close.
In the story of the Wizard of Oz Dorothy comes from Kansas, the heartland, where people supposedly believe in the goodness of others. Suddenly a tornado whisks her off into a land of glories and wonders. To find the Wizard all she has to do is follow the yellow brick road.
When it comes to being pitched, too often all Continue reading
Judith here. Do you or your friends and/or work colleagues struggle with frustration? Anxiety? Insecurity? Breaking promises? Missed deadlines? Puzzling, even maddening behaviors?
What’s going on?
My husband Jim Sniechowski and I call it The Fear of Being Fabulous™ and it’s the result of Unconscious Loyalties and Forbiddances that are most often hidden from conscious awareness. Yet they are powerful enough to trump even the most determined and articulate of conscious intentions.
Before you continue, Continue reading
Jim here. Have you ever walked into your house or apartment and smelled something that caught your attention—an odor that was striking but you couldn’t immediately identify it? Was it the remnant aromas from dinner the night before? Could it be the sweat drenched running shoes from that morning’s run you left in the entranceway? Could it be a gas leak? What were you smelling?
I’ve had this experience and when it happened I focused my nose, determined to identify the odor. I concentrated, committed to sort through the possibilities and resolve my question. Until I knew what I was smelling my imagination kicked in creating a variety of options each one suggesting different actions.
The first action I took was to check the burners on the stove. I could easily eliminate that one. But then the two options I’d considered morphed with the addition of a third more subtle scent. Knowing the house wasn’t going to explode I relaxed and thought about just letting it all go. Who cares, really? But there was a problem to solve and Continue reading
Judith here. Recently I was speaking with a young woman in her mid-twenties who had just been let go from her position at a start up in the UK. She was disappointed and not sure where to turn. The clear problem she was facing was that she had never looked at her work as a milestone in a career, but had merely felt grateful to be hired into a new job that paid a bit more than the one she’d held before.
On the other hand, in conversation with a summer intern at a Silicon Valley company who will graduate college next year, it was quite clear that this young man has been creating a career ever since he entered high school—where he graduated head of his class. During his high school years he successfully created two start-ups, made connections in the world of non-profits, and actively helped shape student governance throughout his three years of elected participation.
Which one do you identify with?
Looking back at my early years as an actress in Los Angeles and then in New York after I’d graduated from college (credits available at IMDB for Judi Sherven if you are interested), it’s painfully obvious that I only had “jobs,” never a career even though an acting career was often beckoning and sometimes even shouting at me. I closed many an open door rather than step up to the invitations that would have carried me forward because I couldn’t imagine Continue reading
Jim here, as I set down to write this post I asked the question—“What inspires me?” I then listed a number of options. Soon I realized that the items on the list weren’t real. They were just concepts. More precisely they were just my attempt to make a list and I hoped something on the list would inspire me to write about it. That didn’t happen. Instead I became more and more bored with list making and with the whole idea of “inspiration.” I found myself in a fix.
“Abandon the whole project and forget about it?” I said. That was a viable option, especially because I felt like a fraud mechanically making a list just to write a post—the very opposite of the idea of being inspired. And my choices were heavy and clunky: like the 1969 moon landing. While impressive it meant that only events appreciated as colossal could be included as inspiring.
What about what happens every day, or Continue reading